Privacy policy

Last Updated: 18 September 2026

This Privacy Policy explains how PIER4 LTD trading as KHEPER (“KHEPER”, “we”, “our” or “us”) collects, uses, stores and shares personal information when you:

  • Visit or use the KHEPER website
  • Create or use a KHEPER account
  • Purchase products or services from us
  • Contact us
  • Interact with our advertising or marketing
  • Purchase from KHEPER through third-party platforms such as TikTok Shop, Whatnot or eBay
  • Otherwise interact with KHEPER

Our website is powered by Shopify, which provides the ecommerce technology used to operate our online store.

This policy should be read alongside our Cookie Policy, Terms & Conditions and other policies published on the KHEPER website.

1. Who We Are

Trading Name: KHEPER
Legal Entity: PIER4 LTD
Company Number: 17210458
Registered in: England and Wales

Registered Office:

PIER4 LTD trading as KHEPER
Lytchett House
13 Freeland Park
Wareham Road
Poole
Dorset
BH16 6FA
United Kingdom

For the purposes of applicable UK data protection law, PIER4 LTD is the data controller for personal information processed by KHEPER, except where another organisation acts as an independent data controller.

If you have a question about this Privacy Policy or wish to exercise your data protection rights, please contact us through the Contact Us page on the KHEPER website.

2. Personal Information We Collect

The personal information we collect depends on how you interact with KHEPER.

It may include:

Contact Information

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number

Account Information

  • Customer account details
  • Login information
  • Account preferences
  • Saved addresses
  • Communication preferences

Order & Transaction Information

  • Products viewed
  • Products added to your basket
  • Wishlist activity
  • Orders and purchases
  • Returns and refunds
  • Cancellations
  • Discounts and promotional codes
  • Delivery information
  • Previous transactions

Payment Information

Payments may be processed by Shopify or other payment providers.

We may receive information such as:

  • Payment method
  • Transaction status
  • Payment confirmation
  • Billing information
  • Refund information

Full payment card information may be handled directly by the relevant payment provider rather than by KHEPER.

Customer Service Information

This may include information you provide when contacting us, including:

  • Messages and enquiries
  • Complaints
  • Return requests
  • Photographs
  • Delivery information
  • Product information
  • Other information relevant to resolving your enquiry

Personalisation & Customer-Made Product Information

Where you order a personalised, bespoke or customer-made product, we may process information such as:

  • Names
  • Wording
  • Photographs
  • Artwork
  • Designs
  • Files
  • Personalisation instructions
  • Other material supplied by you

We use this information where reasonably necessary to produce, fulfil and support your order.

Device & Technical Information

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Device or advertising identifiers
  • Cookie identifiers
  • Network information
  • Approximate location derived from technical information

Website Usage Information

This may include information about:

  • Pages viewed
  • Products viewed
  • Searches
  • Basket activity
  • Checkout activity
  • Purchases
  • Referring pages
  • Advertising interactions
  • How and when you use our website

3. Where We Obtain Personal Information

We may obtain personal information:

  • Directly from you
  • Automatically when you use our website
  • Through cookies, pixels and similar technologies
  • From Shopify
  • From payment providers
  • From delivery and fulfilment providers
  • From advertising and marketing services
  • From TikTok and TikTok Shop
  • From Whatnot
  • From eBay
  • From other marketplaces on which KHEPER sells
  • From service providers acting on our behalf
  • From other third parties where permitted by law

4. How We Use Personal Information

We may use personal information for the following purposes.

Processing & Fulfilling Orders

Including to:

  • Accept and process orders
  • Process or confirm payment
  • Prepare orders
  • Arrange delivery
  • Provide tracking information
  • Manage cancellations
  • Process returns and refunds
  • Deal with faulty, damaged or missing products

Operating Customer Accounts

Including to:

  • Create and maintain accounts
  • Remember preferences
  • Display order history
  • Manage saved information
  • Provide account functionality

Customer Service

Including to:

  • Respond to enquiries
  • Investigate delivery issues
  • Resolve complaints
  • Handle returns
  • Provide product support
  • Maintain appropriate customer service records

Improving KHEPER

We may use information to:

  • Understand how our website is used
  • Improve website functionality
  • Understand product interest
  • Improve our product range
  • Analyse business performance
  • Improve customer experience
  • Diagnose technical issues

Security & Fraud Prevention

We may process information to:

  • Protect customer accounts
  • Prevent fraudulent transactions
  • Detect suspicious activity
  • Protect KHEPER and our customers
  • Protect our website and systems
  • Investigate misuse

Legal & Regulatory Requirements

We may process and retain information where necessary to:

  • Maintain financial and transaction records
  • Comply with tax or accounting requirements
  • Respond to lawful requests
  • Resolve disputes
  • Establish or defend legal claims
  • Comply with consumer protection and other applicable laws

5. Lawful Bases for Processing

Under UK data protection law, we require a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

Where processing is necessary to enter into or fulfil a contract with you, such as processing and delivering an order.

Legal Obligation

Where processing is necessary for us to comply with a legal requirement.

Legitimate Interests

Where processing is necessary for legitimate business purposes and those interests are not overridden by your rights.

This may include:

  • Fraud prevention
  • Website security
  • Customer service
  • Business administration
  • Improving our services
  • Establishing or defending legal claims

Consent

Where required, we may ask for your consent for activities such as:

  • Marketing communications
  • Advertising cookies
  • Tracking technologies
  • Advertising pixels
  • Personalised advertising

Where we rely on consent, you may withdraw that consent at any time.

6. Shopify

The KHEPER website is powered by Shopify.

Shopify may process information necessary to operate our online store, including:

  • Account information
  • Contact information
  • Device information
  • Shopping activity
  • Purchases
  • Checkout activity
  • Payment information
  • Website interactions
  • Privacy preferences

Information submitted through the KHEPER website may therefore be transmitted to and processed by Shopify.

Shopify may also process certain information independently under its own privacy policies and services.

Your use of Shopify services such as Shop or Shop Pay may also be governed by Shopify's own privacy policies and privacy controls.

7. TikTok, TikTok Pixel & Advertising Data

KHEPER uses or may use TikTok for Business and TikTok integrations available through Shopify.

Our TikTok integration may operate using Shopify's Maximum data-sharing level.

Depending on the services available and enabled, this may involve:

  • TikTok Pixel
  • TikTok Events API
  • Advanced Matching
  • Shopify APIs
  • TikTok advertising technologies
  • In-App Shopify Checkout

These services may help us:

  • Measure advertising performance
  • Understand whether advertising results in website activity or purchases
  • Attribute sales and conversions
  • Build advertising audiences
  • Retarget website visitors where permitted
  • Improve advertising relevance
  • Optimise advertising campaigns
  • Understand customer journeys

Depending on your activity, privacy choices and the technologies being used, information shared with TikTok may include:

  • Website events
  • Product views
  • Searches
  • Add-to-basket activity
  • Checkout activity
  • Purchases
  • Order value
  • Product identifiers
  • IP address
  • Browser information
  • Device information
  • Advertising identifiers
  • Cookie identifiers
  • Email address or telephone number used for matching
  • Other customer identifiers supported by the integration

Certain identifying information used for matching may be converted into a hashed format before being used for matching purposes.

Where consent is required by law, advertising and tracking technologies will be subject to the privacy and cookie choices provided on our website.

You can manage applicable cookie and tracking preferences through the privacy controls available on the KHEPER website.

8. TikTok Shop

KHEPER may sell products through TikTok Shop.

When you use TikTok Shop, TikTok collects and processes information in accordance with its own privacy policies.

TikTok may provide KHEPER with information needed to manage your order, including:

  • Name
  • TikTok username or account identifier
  • Order details
  • Delivery information
  • Contact information where provided
  • Return or refund information
  • Customer service communications

We may use this information to:

  • Fulfil your order
  • Arrange delivery
  • Provide customer service
  • Handle returns or refunds
  • Prevent fraud
  • Meet legal and accounting obligations

Information obtained solely through a TikTok Shop transaction will not automatically be added to KHEPER's own marketing lists unless an appropriate lawful basis exists and, where required, you have provided consent.

TikTok remains responsible for its own independent processing of information through its platform.

9. Whatnot

KHEPER may sell products through Whatnot.

When you use Whatnot, Whatnot collects and processes personal information in accordance with its own privacy policies.

Where you purchase from KHEPER through Whatnot, Whatnot may provide us with information required to manage and fulfil the transaction.

This may include:

  • Customer name
  • Username or platform identifier
  • Products purchased
  • Order information
  • Contact information
  • Delivery information
  • Shipping information
  • Return information
  • Transaction information
  • Customer service communications

We may use information received from Whatnot to:

  • Fulfil your purchase
  • Deliver your order
  • Communicate about the transaction
  • Resolve delivery or order issues
  • Manage returns and refunds
  • Prevent fraud
  • Meet financial, legal and accounting obligations

Whatnot independently processes other information relating to your account, payments and activity on its platform.

Information received solely because you purchased through Whatnot will not automatically be added to KHEPER's direct marketing lists without an appropriate lawful basis.

10. eBay

KHEPER may sell products through eBay.

When you use eBay, eBay processes personal information in accordance with its own privacy policies.

When you purchase from KHEPER through eBay, eBay may provide us with limited personal information necessary to complete and manage the transaction.

This may include:

  • Name
  • eBay username
  • Contact information
  • Delivery address
  • Order information
  • Return information
  • Messages relating to your purchase

We may use information obtained through eBay for purposes connected with the transaction, including:

  • Processing your order
  • Dispatch and delivery
  • Customer service
  • Returns
  • Refunds
  • Fraud prevention
  • Resolving disputes
  • Legal and accounting requirements

We will not use customer information obtained through eBay to add you to KHEPER marketing lists unless you have separately agreed to receive such marketing or another lawful basis clearly applies.

eBay remains responsible for its own independent collection and processing of information through its platform.

11. Other Marketplaces & Selling Platforms

KHEPER may use other marketplaces, social-shopping services or selling platforms from time to time.

Where you make a purchase through another platform:

  • That platform may collect personal information independently
  • Its own privacy policy will apply to its processing
  • The platform may provide KHEPER with information required to fulfil and manage your order
  • KHEPER may process information received from the platform for transaction-related purposes

Marketplace customer information will not automatically be used for unrelated direct marketing.

12. Cookies, Pixels & Similar Technologies

KHEPER and our technology partners may use technologies including:

  • Cookies
  • Pixels
  • Tags
  • Local storage
  • Advertising identifiers
  • Similar technologies

These may be used to:

  • Operate the website
  • Remember preferences
  • Keep your basket functioning
  • Maintain account sessions
  • Prevent fraud
  • Understand website usage
  • Measure advertising performance
  • Attribute purchases to advertising campaigns
  • Provide personalised advertising where permitted

Some technologies are necessary for the operation of our website.

Other technologies, particularly those used for advertising, tracking or personalised marketing, may require your consent.

Where required, you can accept, reject or manage non-essential technologies using the privacy or cookie controls provided on our website.

Please also see our Cookie Policy for further information.

13. Marketing Communications

Where permitted, KHEPER may send marketing communications about:

  • Products
  • New arrivals
  • Offers
  • Promotions
  • Events
  • Live-shopping shows
  • Other KHEPER news

You may unsubscribe from marketing emails at any time using the unsubscribe option contained within the communication.

Opting out of marketing will not prevent us from sending necessary service or transactional communications concerning:

  • Orders
  • Deliveries
  • Returns
  • Refunds
  • Customer accounts
  • Security
  • Important service information

Purchasing from us through a marketplace does not automatically enrol you into KHEPER marketing communications.

14. How We Share Personal Information

We may share personal information where reasonably necessary with organisations including:

  • Shopify
  • Payment providers
  • Delivery and courier companies
  • Returns and fulfilment providers
  • Website and hosting providers
  • IT and cloud service providers
  • Customer service providers
  • Analytics providers
  • TikTok and TikTok for Business
  • TikTok Shop
  • Whatnot
  • eBay
  • Other marketplaces through which you purchase
  • Advertising and marketing providers
  • Professional advisers
  • Insurers
  • Government authorities or law enforcement where legally required

We do not provide personal information to third parties merely so they can independently send unrelated marketing without an appropriate lawful basis.

15. Third-Party Platforms & Websites

Our website may contain links to third-party websites, marketplaces, social media platforms and other services.

These organisations operate under their own privacy policies.

This may include:

  • Shopify
  • TikTok
  • Whatnot
  • eBay
  • Social media platforms
  • Payment providers
  • Delivery companies

KHEPER is responsible for our own processing of your information but is not responsible for independent processing carried out by another organisation through its own platform or service.

You should review the relevant organisation's privacy information where appropriate.

16. International Data Transfers

Some of our service providers, marketplaces and technology partners may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by law.

These may include:

  • UK adequacy regulations
  • Approved contractual protections
  • UK international data transfer mechanisms
  • Other safeguards recognised under applicable data protection law

17. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on factors including:

  • Whether you maintain a customer account
  • Whether an order remains active
  • Customer service requirements
  • Returns or disputes
  • Fraud prevention requirements
  • Tax and accounting obligations
  • Legal requirements
  • Establishing or defending legal claims

When information is no longer required, it may be deleted, securely destroyed or anonymised as appropriate.

18. Security

We take reasonable organisational and technical measures to protect personal information.

However, no online system can guarantee complete security.

Customers are responsible for keeping their account passwords and login information secure.

Please do not send passwords, full payment-card details or other unnecessary sensitive information through our general contact forms.

19. Children's Information

Our online shopping services are not intended to knowingly collect personal information directly from children who are not legally able to enter into the relevant transaction.

Some KHEPER products may be intended for children, but purchases should be made by an adult or another person legally able to enter into the contract.

If you believe a child has provided personal information to us improperly, please contact us through our Contact Us page.

20. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of information in certain circumstances
  • Request restriction of processing
  • Object to certain processing
  • Receive certain information in a portable format
  • Withdraw consent where processing is based on consent
  • Object to direct marketing

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before dealing with a request.

You will not be disadvantaged for exercising your legal data protection rights.

To exercise your rights, please contact us using the Contact Us page on the KHEPER website.

21. Marketing & Cookie Choices

You can control certain privacy choices through:

  • Our website cookie or privacy settings
  • Unsubscribe links within marketing communications
  • Your browser settings
  • Your KHEPER account where available
  • Privacy controls provided by Shopify
  • Privacy controls provided by TikTok, Whatnot, eBay or other platforms

Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

22. Complaints

If you have concerns about how KHEPER handles your personal information, please contact us through the Contact Us page on our website so that we can investigate.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business
  • Our website
  • Technology
  • Advertising services
  • Marketplaces we use
  • Data processing practices
  • Applicable laws or regulations

The latest version will be published on the KHEPER website together with its updated date.

24. Contact Us

If you:

  • Have questions about this Privacy Policy
  • Have questions about how we use your personal information
  • Wish to access information we hold about you
  • Wish to correct or delete information
  • Wish to object to or restrict certain processing
  • Wish to withdraw consent
  • Wish to make a privacy complaint

please contact us through the Contact Us page on the KHEPER website.

Please select the most appropriate enquiry option and provide sufficient information for us to identify and respond to your request.

We may need to ask for additional information to verify your identity before responding to certain data protection requests.

You can also write to our registered office:

PIER4 LTD trading as KHEPER
Lytchett House
13 Freeland Park
Wareham Road
Poole
Dorset
BH16 6FA
United Kingdom

Please do not send product returns to this address. Returns must be authorised separately and sent to the return address provided by KHEPER.

For the purposes of applicable UK data protection law, PIER4 LTD is the data controller for personal information processed by KHEPER, except where another organisation processes personal information independently as a separate data controller.